At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. The use of TEL enables us to ‘flip’ our classrooms where appropriate, so that contact time is focused on answering questions and applying what you have already learnt.
Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most – at the point of purchase, in-store or online. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). You will explore the … Read more