Part of the Business & Finance Media Group, Business & Finance is Ireland’s leading business magazine. EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance. An internationally recognised designation and professional status from ICAEW. The BFP letters help professionals demonstrate their knowledge, skills and experience in business and finance, as well as their commitment to ongoing development and to high ethical and technical standards.
This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept. Please note:Â … Read more