At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. The use of TEL enables us to ‘flip’ our classrooms where appropriate, so that contact time is focused on answering questions and applying what you have already learnt.
Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most – at the point of purchase, in-store or online. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). You will explore the way in which retailers, manufacturers and distributors work together to influence, anticipate and meet the needs and wants of distinct shopper segments through the manipulation of the retail environment, the marketing mix and the supply chain. As such, it will appeal to business management students with an interest in marketing, retailing, operations management and consumer behaviour but also students from other disciplines with an interest in sustainable consumption and the design of interventions (policies and practices) that influence buyer behaviour.
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Our graduates have progressed to careers across a wide spectrum of industry sectors, from banking, accounting and finance to manufacturing and marketing. Alternatively, you may decide to continue your studies at postgraduate level to further enhance your employability. Here at Coventry, we offer the MSc Banking and Finance or MBA Finance, for example.
What does it take for an organisation to succeed? Managing operations well is critical to every type of organisation and requires both strategic and tactical skills. Only through effective and efficient utilization of resources can an organisation be successful in the long run. Operations management is concerned with explaining how manufacturing and service organisations work. This module will introduce you to this functional field of management which encompasses the design and improvement of the processes and systems employed in the creation and delivery of an organisation’s products and services.