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Movable Ink ‘s email personalization software is used by greater than 500 businesses around the world. A leap ahead from the batch and blast” nature of standard email, Movable Ink prompts personalized content material when an electronic mail is opened, not created. The advantage, explains accomplice marketing supervisor Stephanie Toh, is that the e-mail is unique, more related, and due to this fact extra likely to be acted upon.

This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses. This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.

This module gives an overview of the principles of human resource management (HRM) and the evolution of the HR function. It provides a grounding in the key constructs and principles in HRM so that these may examined from a comparative perspective in MMM079 or from a critical perspective in MMM048 (Managing People and Organisations). It considers approaches to HR strategy, as well as key HR processes.

You are encouraged to take part in competitions such as the IBM University Business Challenge and the University Trading Challenge. You can contribute to specialist projects in the region: recent examples include an economic impact study of the Buxton Festival and the Derby Low Carbon Initiative. You could even publish your research in the College of Business monthly Economic Bulletin which is circulated throughout the region and in our academic journal, Critical Perspectives on Business Management.